Get 90+ Highly Qualified Leads a Month — with One Quiz
Smart Chic Beauty presents the done-for-you Beauty Lead Gen System - predictable, automated lead generation for salons in Austin / Round Rock, Texas using a proven quiz funnel system plus automated bookings and follow up marketing campaigns that nurtures and transforms local traffic into predictable revenue & full calendars for your stylists.
The Problem Salons Face Today
The Current Reality
Most salons are stuck in a frustrating cycle, depending entirely on walk-ins, word-of-mouth referrals, or what we call "hope marketing" — posting on social media and hoping someone books. The result? Unpredictable bookings, inconsistent revenue, and no lead list to nurture or grow from.
Talented stylists want to stay fully booked doing what they love — cutting and coloring hair — not wrestling with marketing strategies they don't have time to learn or execute.
The Numbers Don't Lie
72%
No Structured Lead Gen
Most salons have zero predictable client acquisition system
90%+
Missing Automation
Salons lack any automated client funnel or follow-up
The Local Opportunity Is Massive
Local women in the Austin area are actively searching for help choosing their next hairstyle — but they don't want to be aggressively sold to. They want guidance, inspiration, and a low-pressure way to discover what works for them. This creates the perfect opportunity for salons who know how to meet them where they are.
60%+ Completion Rates
Interactive quizzes keep people engaged from start to finish
30–50% Lead Conversion
Quiz takers willingly share contact info for personalized results
Trust Before Transaction
Creates value upfront and builds genuine connection fast
❌ It’s NOT for...
Salons that are located in a small town - less than 100,000 people where there aren't enough people to market their services to make the investment profitable
Salons who like relying on walk-ins and don’t want online bookings
Salons who aren’t interested in attracting new clients consistently
Salons that can’t handle more than a few new bookings per month
Salons that prefer old-school marketing methods (flyers, referral-only)
✅ It IS for salons who...
Want a steady stream of new, pre-qualified clients
Are ready to scale their bookings and maximize revenue
Value automation, personalization, and smart systems
Have at least one stylist with 20% or more of open availability
Are excited to grow without discounting or “hope marketing”
New Salon Owners who are looking to fill up their slots fast without being a marketing expert
📊 Quiz Marketing vs. Groupon
🎯 Get More Clients — Without Giving Away the Farm
How the Quiz Funnel Works
This isn't complicated — it's a streamlined, proven system that runs on autopilot once it's set up. Here's exactly how local women go from scrolling social media to becoming your newest client:
1 - Ad Captures Attention
User sees a compelling local Facebook or Instagram ad that speaks directly to their styling needs and curiosity.
2 - Fun, Visual Quiz
They take an engaging, visually appealing 3-minute quiz to discover their perfect style match + the right stylist to deliver the results they want. The quiz weeds out non-ideal leads who's needs and budget don't match the salon's clientele.
3 - Email or Text Opt-In
Results are gated by a simple email or text opt-in — they're eager to see their personalized recommendations.
4 - Personalized Results
They receive their customized "perfect match" haircut and color recommendations based on their answers.
5 - Irresistible Offer
Immediately presented with a $40 off first visit offer when they book a cut + color treatment & the booking link to set up the appointment.
6 - Automated Follow-Up
Qualified leads receive automatic, friendly reminders and nurture messages until they book their appointment.
What You Get
We handle the entire technical setup and strategy so you can focus on what you do best — making clients look and feel amazing. This is a complete, turnkey system built specifically for salon owners.
Custom Quiz Creation
"Find Your Perfect Haircut & Color" quiz tailored to your salon's brand and local market
Mobile-Optimized Landing Page
Professional, conversion-focused design that works flawlessly on any device
Lead Capture Setup
Complete email and SMS collection system integrated with your CRM
New Client Offer Integration
$40 discount automatically applied and tracked through your booking system
Follow-Up Automation
5 day nurture sequence that converts qualified leads into booked appointments
Booking Integration
Seamless connection to your existing online scheduling platform
Salon Results
Here's what a typical month looks like with a $500 ad budget in a metro area like Round Rock, TX for salons who target women looking for a new look (cut + color):
Monthly Ad Budget: $500
Cost per Lead: $2.50
Local Traffic: 750 Visitors
Quiz Completions: ~450
Qualified Leads: ~200
New Bookings: 30–70
Monthly Revenue Potential
Let's say the salon runs a $200 special for a signature cut + full highlights per new client, that's $6,000–$14,000 in new revenue per month from first visits alone. This represents a 4x–10x return on ad spend (ROAS) — that's before accounting for repeat visits and lifetime value.
$6K-$14K
Monthly Revenue
From first visits alone
4-10x
ROAS Potential
On your investment
Why This System Works So Well
Psychology-Driven
People genuinely love taking quizzes — they're fun, engaging, and tap into our natural curiosity about ourselves. It doesn't feel like marketing.
Hyper-Local Targeting
We target only women in your immediate area who are ready to book, not random traffic that will never convert.
Value-First Approach
The quiz provides genuine value and personalized recommendations before asking for anything, building trust immediately.
Irresistible Offer
By offering new clients a compelling reason to book with you, like helping them find their ideal look for their face shape and personality, you build trust and increase sales.
Hands-Off Automation
You stay completely hands-off while we deliver qualified leads directly to your booking calendar. Set it and forget it.
Minimal Market Penetration
Less than 15% of salons in the Austin area use quizzes to match customers with stylists and 0% offer this kind of personalized experience to generate highly qualified leads.
Early Adopter
By adding a personalized quiz to generate highly qualified leads now, you can capitalize on the lack of adoption amongst Austin / Round Rock area salons.
Beauty Lead Gen System Setup
Smart Chic Beauty Lead Gen System is a done-for-you quiz funnel system that includes options with and without ad management.
Beauty Lead Gen System Setup
$2,495
For salons ready to turn their website from an expensive brochure site into their top salesperson.
  • 90-minute consultation where we craft the content for your custom quiz, landing page, and quiz results page
  • Email & Phone number lead capture
  • PDF breaking down all of the physical and digital channels you can leverage your Style Quiz to drive leads
  • Shortened web link & QR code for your quiz to add to your print + digital assets
  • Referral social post for current customers to share online with their friends
  • 5-email nurture sequence based on quiz results
  • Content for SMS reminders to take the Style quiz as part of the nurture sequence (this is dependent on the salon already using SMS to market their business)
  • A ready-to-print flyer to advertise your new quiz in the salon
  • Social media toolkit for Style Quiz
  • Booking integration with Beauty-focused CRMs (E.g., Phorest, Mangomint, Zenoti) + automation
  • BONUS 1: Free 30-day Marketing Calendar for Beauty Businesses
  • BONUS 2: I'll do a free 15-minute video audit of your salon's website (a $195 value)
Beauty Lead Gen System's Maintenance Plans
Choose which done-for-you beauty lead gen system maintenance plan works best for your growth goals & budget.
Growth Maintenance Plan
$995/month
For salons ready to fully automate lead flow and increase bookings while controlling their ad spend.
  • One 30-minute sync a month with one of Smart Chic Labs' beauty growth specialists to discuss quiz &/or ad performance & the salon's business goals and results
  • Iterate on quiz to improve performance and gather customer insights
  • Includes the licensing of all of the automation software used to run your beauty lead gen system
  • Full-funnel conversion tracking
Ads not included — you run your own
Pro Maintenance Plan
$2,495/month
For salons that want a fully managed, done-for-you lead engine + ad spend management.
  • Everything in Growth Maintenance
  • Meta ad manager
  • $500/mo ad budget included
  • 4 creative ads a month
  • Bi-weekly A/B tested ad creative to drive traffic to your quiz and/or booking website
  • Ads can be for the quiz or other compelling offers you want to promote to your customers
  • Priority support
Complete hands-off solution.
*Ad budget can be adjusted to meet your salon's needs.
Add ons
Removable wall decal
$495
designed, printed & delivered to you, advertising your new Style Quiz referral bonus for customers to share online and via SMS
Retractable double-sided outside banner
$995
designed, printed & delivered to you, advertising the Style Quiz for walk-ins and to the local foot traffic where your salon is located
The ROI Is Clear
Let's break down the real numbers. When you understand the lifetime value of a salon client, this investment becomes a no-brainer.
Average 1st Time Client Value: $200
Your desired service — signature cut + full highlights
30 New Client Bookings = $6,000/month
Conservative estimate from the system
Repeat Visits = $12K–$20K LTV
Lifetime value when they become regular clients
13 New Clients Pays for Quiz Setup
Just 13 new clients cover your investment in the Smart Chic Beauty Lead Gen System Setup
Be profitable your first month
With 30 to 70 average bookings, you're profitable fast

The Bottom Line
Even in a worst-case scenario where you only book 15 clients per month at $200 each, you're generating $3,000 in revenue against your initial $2,495 investment.
That's still profitable on the first visit — before any repeat business and the system getting smarter.
Why Smart Chic Beauty
Smart Chic Beauty's founder - Shanelle Roberts - is a 20-year design & technology expert who is taking her skills to help health and wellness + beauty businesses do great work and maximize their profit by solving their biggest pain point - finding and converting high-quality leads into happy customers. She strives to be a safe pair of hands for beauty business owners who don't have the time or desire to be master marketers and designers.
She knows that business is personal, and who you do business with matters. We all deserve to work with people we like, know, and trust. It's why she's designed this done-for-you lead gen system that removes the headache of finding your ideal clients and sets your business up for success in 2026 and beyond.
Ready to Fill Your Books Without Lifting a Finger?
Your Next Steps Are Simple
Book a Quick Call
15-minute consultation to discuss your salon's goals with Shanelle and which plan fits best your budget
Choose Your Plan
Select the Beauty Lead Gen System Setup and choose between the Growth or Pro Maintenance Plan based on your budget and hands-on preference
Launch Your Style Quiz in 14 Days
We build, test, and deploy your complete quiz funnel system — you start getting highly qualified leads
"The style quiz is a GAME-CHANGER. It replaced walk-ins & Groupon with consistent online bookings with our ideal clients. Our entire staff is now booked 2–3 months out — with new clients we never would have reached before. It's transformed my business. I'm looking to add another 2 stylists and completely overhaul the salon's interior because the revenue it produced and the demand the Style Quiz has generated for my business."
— Janna P., Salon Owner of Flaunt Salon
Book Your Strategy Call Today
Don't need any help deciding? Buy the Beauty Lead Gen System now.