Get 90+ Highly Qualified Leads a Month — with One Quiz
Smart Chic Beauty presents the done-for-you Beauty Lead Gen System - a predictable, automated lead generation for salons and spas using a proven quiz funnel system plus automated bookings and follow up marketing campaigns that nurture and transform local traffic into predictable revenue & full calendars for your stylists & beauty service providers.
Take the Quiz
The Problem Salons Face Today
The Current Reality
Most salons and spas are stuck in a frustrating cycle, depending entirely on walk-ins, word-of-mouth referrals, or what we call "hope marketing" — posting on social media and hoping someone books. The result? Unpredictable bookings, inconsistent revenue, and no lead list to nurture or grow from.
Talented stylists want to stay fully booked doing what they love — cutting and coloring hair — not wrestling with marketing strategies they don't have time to learn or execute.
The Numbers Don't Lie
72%
No Structured Lead Gen
Most salons have zero predictable client acquisition system
90%+
Missing Automation
Salons lack any automated client funnel or follow-up
The Local Opportunity Is Massive
Thousands of local women in your area are actively searching for help choosing their next hairstyle — but they don't want to be aggressively sold to. They want guidance, inspiration, and a low-pressure way to discover what works for them. This creates the perfect opportunity for salons and spas who know how to meet them where they are.
60%+ Quiz Completion Rates
Interactive quizzes keep people engaged from start to finish
30–50% Lead Conversion
Quiz takers willingly share contact info for personalized results
Trust Before Transaction
Creates value upfront and builds genuine connection fast
This system IS for salons & spas who...
Want a steady stream of new, pre-qualified clients
Are ready to scale their bookings and maximize revenue
Value automation, personalization, and smart systems
Have at least one stylist with 20% or more of open availability
Are excited to grow without discounting or “hope marketing”
New salon owners who are looking to fill up their slots fast without being a marketing expert
It’s NOT for...
Salons and spas that are located in a small town - e.g., less than 100,000 people - where there aren't enough people to market their services to make the investment profitable
Salons and spas who like relying on walk-ins and don’t want online bookings
Salons and spas who aren’t interested in attracting new clients consistently
Salons and spas that can’t handle more than a few new bookings per month
Salons and spas that dislike technology and prefer old-school marketing methods (flyers, referral-only)
Key Benefits
I want you to imagine what your salon or spa looks like when it’s already booked out for 3+ months in advance with your ideal clientele — even before it is. Imagine raising prices without fear so you can focus on your ideal customers - the people you love working with and who treat you right. Let me share with you why beauty business owners like yourself benefit from a done-for-you lead gen system that generates consistent highly qualified clients every single day.
Confusion Eliminated
We end your marketing confusion and replace it with a proven, repeatable system. No more blindly taking a stab in the dark and hoping to accidentally hit a lead gen bullseye.
You don’t need to figure lead generation for your beauty business alone anymore
You get repeatable processes that deliver ideal clients to your business 24/7/365
Together we will pin point the culprits that hinder your success & solve them
5-10 Hours Saved per Week
Imagine getting 5-10 hours a week back as a business owner because you did what the experts in businesses do - set up processes and systems that let you focus on what you do best. What does that mean for your business, your family, and your sanity?
What could you do with an extra 260-520 hours a year?
You could:
  • Hire a couple more stylists.
  • Take on 1 or 2 more stylist apprentices.
  • Refresh the salon so it can attract more ideal clients.
The sky is the limit.
Confidence Boost
  • No more 2nd guessing yourself or getting frustrated over the struggle to attract the right clients.
  • Forget trying to figure out what to post, when to follow up, or how to “get more leads.” Our beauty lead gen system does it for you. You don't have the be a master at marketing and technology, just a badass beauty business owner.
  • We handle the full strategy and implement a done-for-you system so you can focus on doing what you love — making clients look and feel amazing.
Deeper Lead & Customer Insights
Captures Intent and Preferences Upfront - quizzes ask real questions and get real answers
Reveals Motivations, Goals, and Pain Points for Leads and Customers
Creates Actionable Lead & Customer Segments
Improves Over Time - Your quiz gets smarter and reveals patterns of lead and customer behavior
Gain Peace of Mind
Imagine not having to worry about keeping yourself and your staff busy because your lead gen system is hard at work 24/7.
What you get is:
Consistent branding + automated lead flow = trust from the first click through booking one or more of your signature services
Your business finally feels stable, legit, and scalable
The Smart Chic Beauty done-for-you funnel is your fast track to ideal client lead flow, brand presence, higher revenue, increased profits, and peace of mind. We build it with you so it grows and evolves to meet your needs.
How does quiz marketing compare to other marketing approaches for beauty businesses
Quiz Marketing vs. Groupon
Get More Clients — Without Giving Away the Salon
Quiz Marketing vs Social Media Posting
Social media = great for visibility. Quiz Marketing = best for conversion ✅.
Quiz Marketing vs Traditional Lead Funnels
✅ Quizzes outperform boring, old web forms on engagement, completion, and conversion.
Quiz Marketing vs Paid Ads
Smart Chic Beauty's Approach
We are a strategic partner, a safe pair of hands, who is there for you every step of the way, ready to grow and evolve with you as your business reaches its goals. Let us show you how we partner with you to get you the results your business deserves while giving you back time, money and sanity.
Our Test-and-Learn Strategy
Most beauty businesses waste months or years blindly experimenting with random sales and marketing strategies. That may be your story too. Together we’ll help you test and iterate to find exactly what works for your business.
  • We start by interviewing the beauty business owner to create the winning quiz that helps them identify their ideal clients
  • We build the quiz quickly and start testing it
  • Based on quiz taker and beauty owner feedback, we iterate on the quiz till it delivers exactly what your business needs
  • We work with you to evolve the quiz over time so it grows with you
  • You’ll finally get to see what works and what doesn’t
  • You won't have to wait weeks or months to make a change
  • Get a dedicated Slack channel where you can give feedback and ask questions 24/7
  • Your quiz is designed with what your highly qualified leads want and need in mind in order to become your customer - we know because we are a highly qualified lead for beauty businesses like yours
How the Quiz Funnel Works
This isn't complicated — it's a streamlined, proven system that runs on autopilot once it's set up. Here's exactly how local women go from scrolling social media to becoming your newest client:
1 - Ad or Post Captures Attention
User sees a compelling local Facebook or Instagram ad or post highlighting the quiz that speaks directly to their styling needs and curiosity.
2 - Fun, Visual Quiz
They take an engaging, visually appealing 3-minute quiz to discover their perfect style match + the right stylist to deliver the results they want. The quiz weeds out non-ideal leads who's needs and budget don't match the salon's clientele.
3 - Email or Text Opt-In
Results are gated by a simple email or text opt-in — they're eager to see their personalized recommendations.
4 - Personalized Results
They receive their customized "perfect match" haircut and color recommendations based on their answers.
5 - Irresistible Offer
Immediately presented with a $40 off first visit offer when they book a cut + color treatment & the booking link to set up the appointment.
6 - Automated Follow-Up
Qualified leads receive automatic, friendly reminders and nurture messages until they book their appointment.
What You Get
We handle the entire technical setup and strategy so you can focus on what you do best — making clients look and feel amazing. This is a complete, turnkey system built specifically for salon and spa owners.
Custom Quiz Creation
"Find Your Perfect Haircut, Color & Stylist" quiz tailored to your salon's brand and local market
Mobile-Optimized Landing Page
Professional, conversion-focused design that works flawlessly on any device
Lead Capture Setup
Complete email and SMS collection system integrated with your CRM
New Client Offer Integration
$40 discount automatically applied and tracked through your booking system
Follow-Up Automation
5 day nurture sequence that converts qualified leads into booked appointments
Booking Integration
Seamless connection to your existing online scheduling platform
Why This System Works So Well
Psychology-Driven
People genuinely love taking quizzes — they're fun, engaging, and tap into our natural curiosity about ourselves. It doesn't feel like marketing.
Hyper-Local Targeting
We target only women in your immediate area who are ready to book, not random traffic that will never convert.
Value-First Approach
The quiz provides genuine value and personalized recommendations before asking for anything, building trust immediately.
Irresistible Offer
By offering new clients a compelling reason to book with you, like helping them find their ideal look for their face shape and personality, you build trust and increase sales.
Hands-Off Automation
You stay completely hands-off while we deliver qualified leads directly to your booking calendar. Set it and forget it.
Minimal Market Penetration
Less than 15% of salons use quizzes to match customers with stylists and 0% offer this kind of personalized experience to generate highly qualified leads.
Early Adopter
By adding a personalized quiz to generate highly qualified leads now, you can capitalize on the lack of adoption amongst your local area salons.
Beauty Lead Gen System Setup
Smart Chic Beauty Lead Gen System is a done-for-you quiz funnel system that includes options with and without ad management.
Beauty Lead Gen System Setup
For salons ready to turn their website from an expensive brochure site into their top salesperson.
  • 90-minute consultation where we craft the content for your custom quiz, landing page, and quiz results page
  • Email & Phone number lead capture
  • PDF breaking down all of the physical and digital channels you can leverage your Style Quiz to drive leads
  • Shortened web link & QR code for your quiz to add to your print + digital assets
  • Referral social post for current customers to share online with their friends
  • 5-email nurture sequence based on quiz results
  • Content for SMS reminders to take the Style quiz as part of the nurture sequence (this is dependent on the salon already using SMS to market their business)
  • A ready-to-print flyer to advertise your new quiz in the salon
  • Social media toolkit for Style Quiz
  • Booking integration with Beauty-focused CRMs (E.g., Phorest, Mangomint, Zenoti) + automation
  • BONUS 1: Free 30-day Social Media Marketing Calendar for Beauty Businesses
  • BONUS 2: I'll do a free 15-minute video audit of your salon's website (a $195 value)
Beauty Lead Gen System's Maintenance Plans
Choose which done-for-you beauty lead gen system maintenance plan works best for your growth goals & budget. You can always upgrade or downgrade your plan based on the needs of your business.
Growth Plan
Ideal for solo stylists, estheticians, small but growing salons & spas ready to fully automate lead flow and increase bookings while controlling their ad spend.
  • One 30-minute sync a month with one of Smart Chic Beauty's growth specialists to discuss quiz &/or ad performance + the salon's business goals and results
  • Dedicated Slack Channel for you to give feedback and ask questions
  • Iterate on quiz to improve performance and gather customer insights as much as you want
  • Includes the licensing of all of the automation tools used to run your done-for-you beauty lead gen system
  • Full-funnel conversion tracking
  • Real-time Lead Gen dashboard
  • BONUS: Stephanie Mitchell's free course on how to DIY your own Instagram ads for Beauty business owners
  • BONUS: Free 30-day social media calendar for your business to use
Ads not included — you run your own
Pro Plan
Ideal for premium salons and spas with 4+ staff members, salon suites, or local beauty chains that want a fully managed, done-for-you lead engine + ad spend management.
  • Everything in the Growth Plan
  • Shortened web link & QR code for each service provider to add to your print + digital assets so clients can book directly with them
  • Meta ad manager support
  • *Budget for ads are an add-on so you can determine how much you want to invest to meet your business goals
  • **Ad creative for 8 ads per month (unlimited revisions)
  • Bi-weekly A/B tested ad creative to drive traffic to your quiz and/or booking website
  • Ads can be for the quiz or other compelling offers or products you want to promote to your customers
Complete hands-off lead gen solution.
**Beauty Video production is available as an add-on. It can be used for ads or brand awareness on social media. Raw content - photos and videos - must be provided by beauty owners and/or salon's stylists ahead of time.
Master Plan
For beauty businesses that want a fully managed brand via a done-for-you lead engine, with social media & ad spend management.
  • Everything in the Pro Plan
  • We edit the raw photos you provide us with to produce up to 60 social media posts per month and schedule posts to your Facebook and Instagram accounts
  • If video ads are purchased, the clients must choose which platform the want to spend their ad money on - Facebook, Instagram, or Tiktok
  • We will post video ads and posts that are provided to us to their Instagram and Tiktok accounts
  • PDF instructions on what types of photos and videos to record and share with us to grow your social media following
  • We automate your social media content scheduler so it runs like clockwork
  • Priority support
Complete hands-off beauty marketing solution.
Print Marketing Add-ons
Removable wall decal
designed, printed & delivered to you, advertising your new Style Quiz referral bonus for customers to share online and via SMS
Retractable double-sided outside banner
designed, printed & delivered to you, advertising the Style Quiz for walk-ins and to the local foot traffic where your salon is located
The ROI Is Clear
Let's break down the real numbers. When you understand the lifetime value of a salon client, this investment becomes a no-brainer.
Average 1st Time Client Value: $200
Your irresistible offer — a signature cut + full highlights for $200.
30 New Client Bookings = $6,000/month
Conservative estimate from the system
Repeat Visits = $12K–$20K LTV
Lifetime value when they become regular clients
13 New Clients Pays for Quiz Setup
Just 13 new clients cover your investment in the Smart Chic Beauty Lead Gen System Setup
Be profitable your first month
With 30 to 70 average bookings from 200 highly qualified leads, you're profitable fast

The Bottom Line
Even in a worst-case scenario where you only book 15 clients your first month at $200 each, you're generating $3,000 in revenue which is more than your initial investment.
That's still profitable on the first visit — before any repeat business and the system getting smarter.
Why Smart Chic Beauty
Smart Chic Beauty's founder - Shanelle Roberts - is a 20-year design & technology expert who has generated over $80 million in business value for Fortune 500 enterprises is now taking her skills to help health and wellness + beauty businesses do great work and maximize their profit by solving their biggest pain point - finding and converting high-quality leads into happy customers. She strives to be a safe pair of hands for beauty business owners who don't have the time or desire to be master marketers.
She knows that business is personal, and who you do business with matters. We all deserve to work with people we like, know, and trust. It's why she's designed this done-for-you lead gen system that removes the headache of finding your ideal clients, achieve peace of mind with your business, and sets your business up for success in 2026 and beyond.
Ready to Fill Your Books Without Lifting a Finger?
Your Next Steps Are Simple
Book a Quick Call
30-minute strategy consult to discuss your salon's goals with Shanelle and which plan fits best your budget
Choose Your Plan
Select the Beauty Lead Gen System Setup and choose between the Growth, Pro, and Master Maintenance Plans based on your budget and hands-on preference
Launch Your Style Quiz in 14 Days
We build, test, and deploy your complete quiz funnel system — you start getting highly qualified leads
"The style quiz is a GAME-CHANGER. It replaced walk-ins & Groupon with consistent online bookings with our ideal clients. Our entire staff is now booked 2–3 months out — with new clients we never would have reached before. It's transformed my business. I'm looking to add another 2 stylists and completely overhaul the salon's interior because the revenue it produced and the demand the Style Quiz has generated for my business."
— Janna P., Salon Owner of Flaunt Salon
Limited space available for new clients. Only 10 spots left for November.